Books & Bards Wins 2025 Muse Creative Award
- Bill Weger
- Mar 15
- 2 min read
NEWS
Books & Bards has won a 2025 Creative Muse Award for our new logo.
The new Books & Books logo reflects a classic literature brand identity. The creative concept, based on the history and customers of the company, accentuates the fine arts and a love of reading.
Featured is a side portrait of a distinguished poet, perhaps the Bard of Avon himself, William Shakespeare with a ruff?
No real evidence proves that Shakespeare ever commissioned a portrait. To Be or Not to Be.
This mid-16th century wood cut illustration effectively highlights the "Bards" side of the brand name, which is a registered trademark. The gold portrait illustration pops against a black canvas. A subtle red rule is used to mirror a passion for books and poetry. Red is part of the Books & Bards color palette. The logo also is used effectively in black and white for a variety of brand materials and labeling.
The selected font is Adobe Caslon Pro, small caps. This echoes the identifiable previous brand font used and is classic, clear, and easy-to-read. Even with a level of detail, the portrait logo stands out on social media platforms. The logo was pretested with social media groups and received favorable feedback.
While several potential concepts were considered, such as Wordmarks, monographs, and emblems, the fondness of a combination letter and mascot logo (poet) struck a positive emotional chord. Like other classic logos that reflect the Greek Gods, such as Medusa and Hermes, the new Books & Bards logo dares to combine a traditional portrait with a modern typeface.
Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. ]
Entrants from all corners of the world participate, showcasing creative advertising, design, and campaigns that inspire and set new benchmarks in the industry.
